For its annual holiday drinks and cups announcement — Weren’t your calendars marked for the day after the election? — Starbucks has released four new designs, one special reusable red cup and five seasonal beverages, all available starting Nov. 7. Feel free to exhale.
The most exciting of these developments, perhaps, is Starbucks’ use of the phrase “Merry Coffee” in this year’s branding. In the past, Starbucks has been criticized for not being Christmas enough, not being heterosexual enough and not serving good coffee.
But now it’s gone ahead and replaced the holiday with a new religion. Do you want to see the company’s official holiday cup design descriptions? Of course you do.
Polka Dots: “The traditional Starbucks red cup is dotted with green, with the Siren playfully popping in here and there.”
Merry Dance: “A lively pairing of red and green letters jazz up a snowy white cup with a joyful holiday wish.”
Merry Stripes: “From a distance, this cup looks like it’s wrapped in green vintage wrapping paper. But up close, its tiny type offers a happy holiday sentiment.”
Candy Cane Stripe: “The colors of the holiday all come together with this design as the Starbucks wordmark falls like snow against stripes of candy cane red and white.”
And on to the seasonal drinks: Peppermint and toasted white chocolate mochas, and caramel brulée, chestnut praline and eggnog lattes all make a comeback this year.
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There will be no gingerbread lattes. Feel free to process.
Starting Thursday, while supplies last, Starbucks will give away reusable red “Merry Coffee” cups to those who renounce Christmas, or just buy a holiday drink.
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