King Soopers adds Impossible Burgers to plant-based protein offerings

King Soopers this week began selling products from Impossible Food Inc., the company known for its plant-based based Impossible Burgers that are on the menus of Burger King restaurants across the country.

The Impossible products are just now making their way onto more store shelves.

A King Soopers representative confirmed that Colorado’s dominant grocery chain began selling Impossible’s vegan product on Tuesday. It can be found in the “plant-based” section of each store’s meat department and does not come frozen.

King Soopers already offers Beyond Meat products, a competing plant-based meat substitute.