Molson Coors to debut a whiskey in Colorado in September

Molson Coors, a company synonymous with beer, is getting into the spirits game.

On Sept. 1, the company will release Five Trail whiskey, its first liquor, under the Coors Whiskey Co. moniker, according to an announcement. Colorado will be one of four states where the spirit hits shelves, alongside New York, Georgia and Nevada.

Five Trail is a blended American whiskey created in partnership with Bardstown Bourbon Co. in Bardstown, Ky. It features a Colorado single-malt whiskey that’s been blended with three bourbons and cut with Rocky Mountain water, the company said.

A move into the liquor aisle is Molson Coors’ latest effort to offer drinkers something beyond beer. Earlier this year, the company added a CBD sparkling water to its myriad offerings that include hard sodas and seltzers. The beverage giant also secured a distribution deal for an energy drink co-created by entertainment icon Dwayne “The Rock” Johnson and, in late 2019, changed its name from Molson Coors Brewing Co. to Molson Coors Beverage Co. to underscore its shift away from beer.