Denver has had some notable firsts in its 161-year history: It was the first place to trademark the cheeseburger and the first American city to decriminalize hallucinogenic mushrooms. Now, it has one more eminent event to add to that list: It will be the first city to taste Pabst Blue Ribbon whiskey.
Yes, PBR whiskey is a thing, and we’re the first to get it.
The “5-second aged whiskey” will be released in select markets across the country later this summer and fall, but of all the places in America, PBR chose Denver to first glean what we can only imagine will be a truly magical elixir. Or something like that.
Whether compliment or insult, Denver earned the whiskey’s debut because of good distributor relationships and fortuitous timing, according to representatives for the brand.
PBR whiskey officially launched this week at a party at the ReCreative Denver gallery, but it won’t be available to consumers until later this month. Bottles will go for $25.99, although prices may vary slightly depending on the retailer.
Believe it or not — and the correct answer is “believe it” — this is PBR’s first foray into spirit-making. Find where it’ll be sold near you on PBR’s website, pabstblueribbon.com.
Subscribe to our weekly newsletter to get entertainment news sent straight to your inbox.